Today’s Couples Pledge Their Love in Platinum

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Current wedding trends run the gamut from destination nuptials to bridesmaid gowns in deep hues to ethnic celebrations and ceremo- nies. However, when it comes to selecting engagement rings and wedding bands, the tried-and-true tradition of choosing Platinum remains stronger than ever.

Engagement- and wedding-ring sets in Platinum have maintained their title as the white-hot trend for couples saying 'I do.' Why does Platinum continue to dominate the wedding scene? "It is the most precious of all metals," explains Michael O'Connor, Jewelry and Fashion Expert and Television commentator. "Noted for its purity, beauty and strength, Platinum has a natural white luster that enhances the sparkle of diamonds and other gemstones." Therefore, after making the investment in a colorless diamond, a Platinum setting will not affect the purity of the diamond in a negative way; similarly, after investing in a colored gemstone, Platinum will not cast any other color into the stone and thus the stone will stay true to the radiant color intended. Jeweler to the stars Neil Lane, agrees that there is no substitute for Platinum. "Platinum has a unique cache about it that appeals to celebrities," he says. "Platinum symbolizes romance and beauty and has set the standard for celebrity weddings."

Platinum is a very rare metal -- 30 times rarer than gold -- making it the coveted treasure of discerning couples from Rodeo Drive to Main Street. "Platinum -- while more expensive than other precious metals -- is well worth the investment," says O'Connor. "Most couples spend a tremendous amount of money for one wedding day on items that will not last, but an investment in a Platinum engagement ring and wedding ring will celebrate their union and last a lifetime." Given the unique attributes of this precious metal, it is not surprising that it has come to signify emotional connections and lasting bonds, particularly among women. In fact, according to an independent research study, 76 percent of all brides-to-be agree with the statement, "Platinum is the only metal that I would choose or the one I would choose above all others for my engagement ring." Some of today's most popular celebrities agree that Platinum is the must-have choice for engagement and wedding rings.

Noted for its purity, beauty and strength, Platinum has a natural white luster that enhances the sparkle of diamonds and other gemstones.

Platinum goes beyond the wedding couple. It can be enjoyed by attendants and parents as well. Platinum necklaces, cufflinks, earrings, pendants, bracelets, tiaras, barrettes, combs and hairpins are hot this season for the bride and her entire bridal party. Short and long cluster earrings with diamonds or other gemstones are a new trend. Cuff bracelets with strands of diamonds are in vogue. Creating the layered look with Platinum pendants is hot this season. New designs run the gamut from geometric objects like circles or squares, to hearts and religious symbols. Grooms and their attendants are selecting brushed cufflinks mixed with small diamonds or engraved with their initials. For more information on Platinum bridal jewelry trends, to order a buyer's guide or to find a Platinum retailer in your area, visit